Social Audio : The Sound Side Of Social.

February 06, 2023 • By Yashi Jain- Public Relations Intern

Words are only as strong as the voice behind them. In this realm of modern communication, with a vast landscape of mediums, the human voice stands above them all. Throughout history, speech has played a vital role in cultural traditions, storytelling, and education. The ability of the human voice to captivate, convey and connect remains unparalleled.

While social media platforms continue to be prevalent in our digital landscape, social audio platforms are emerging as an increasingly popular and influential form of communication. These are two distinct mediums, each with its unique features and benefits. Here are some key differences between social audio and social media platforms:

Better Connections

Primarily, social media platforms rely on text-based communication with the aid of visual content such as images and videos. While visuals are a great way to connect with the audience, social audio enhances authenticity and emotional connection through the power of voice. It carries emotion, intonation, and subtle cues that are lost in texts. This helps promote a deeper sense of connection, empathy, and understanding among users.


Unlike social media platforms that require constant visual attention from the user, social audio platforms offer better accessibility, allowing users to perform other tasks while engaging on the platform

Enhanced Understanding:

Social audio provides an additional layer of insight and comprehension with the help of vocal cues and non-verbal context. These auditory cues like rhythm pauses and intonations enrich the experiences to increase understanding and provide a more comprehensive exchange of ideas.

Privacy Controls:

Platforms based on audio content prioritize privacy and give users more control over the same. Since there is no necessity of showing one’s face or adding any personal details, users can choose to engage under pseudonyms, providing a sense of anonymity and personal control. In current days, social media platforms have increased a sense of inferiority and insecurity among the youth. This is mainly due to the display of stereotypical beauty standards that society has conformed to. Audio platforms add a layer of privacy since you don’t need to show any visuals whatsoever. It creates a layer of personal boundaries, providing discretion and anonymity.


Social audio can be more inclusive and accessible as compared to other mediums. For people with various impairments, language barriers, and visual barriers, voice-based communication overcomes the need for watching, reading, or writing. It can facilitate connections across cultures, languages, and geographical boundaries and can help foster a more connected and inclusive community.

As it has been mentioned, auditory communication is the oldest and the most influential medium for humans. Yet, the use of audio platforms is not as prevalent as compared to other platforms. Some of the factors causing the same include its relative newness and lack of awareness. People are often resistant to change and tend to stick with older and familiar patterns. However, it is important to note that the prevalence of social audio platforms can change over time as preferences and technology evolves.

Here at Aural, we are starting a revolution in the social audio sphere. We are offering a new canvas for creativity and exploration. With these unique advantages, we aim to create a rich and immersive environment that is different from traditional media. Join us on this special journey as we discover an unexplored form that is bound to change our lives. We are now available on Google Play Store and the App Store.